| #4324744 in Books | Edward Elgar Publishing | 2010-03-29 | Original language:English | PDF # 1 | 9.25 x6.25 x.75l,.62 | File Name: 1849800588 | 176 pages |
|||`Customers have become a critical innovation partner for companies in many industries. At the same time, new information technologies have made such collaborative innovation with customers more feasible and cost-effective. Prandelli, Sawhney, and Verona's boo
`The profound research effort and the farsightedness of the theories elaborated make this book an essential guide to innovation through collaboration. As a matter of fact, many of the techniques described here are being leveraged by IBM today to improve the relationship with its customers.' - Guido Gerlotti, Vice President, ibm.com Global Web Sales<
`Prandelli, Sawhney and Verona fuse real world illustrations of customer driven innovation with rigorous ...
[PDF.yb63] Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age Rating: 4.77 (479 Votes)
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You can specify the type of files you want, for your device.Collaborating with Customers to Innovate: Conceiving and Marketing Products in the Networking Age | Emanuela Prandelli, Mohanbir Sawhney, Gianmario Verona. A good, fresh read, highly recommended.
